By Ashley Bergner
Box Office Buzz
If you’d asked me at the beginning of the year what film I thought would become the biggest hit this summer, ironically, I wouldn’t neccessarily have picked “The Avengers.” Although it was the film I was personally most looking forward to, much of the buzz seemed to be surrounding Christopher Nolan’s final Batman film, “The Dark Knight Rises.”
Then, a few months out from “The Avengers’” early May release date, something happened. The hype started building, and “The Avengers” started becoming the most talked-about summer movie. Entertainment industry insiders began to predict it would have a big opening weekend, but I’m not sure even they anticipated just how big it was going to be. Not only did “The Avengers” destroy all other films at the box office last weekend, it scored the highest opening weekend ever, to the tune of $207.4 million. That’s not even counting the funds the film has made overseas.
It’s an impressive accomplishment, and I believe it’s a well-deserved one for director Joss Whedon. It’s also a success that is going to shake up Hollywood. I hope the success of “The Avengers” makes a DC Comics superhero mash-up possible (with characters like Batman, Superman, etc.), but I’m also afraid studios are going to start scrambling to replicate “The Avengers’” success and start throwing all kinds of characters together just for the heck of it. Continue reading →
Bring On The Bad Guys!
